The round nobody should run
Brand terms, banned claims, product naming, legal boilerplate and alt text get checked before the file reaches a person. Flags come back with the line and the rule they broke.
Service 2 of 4 — heals: review + approve
Three rounds. Two of them were about commas.
A style-guide-aware copyedit pass runs before a human ever opens the file — brand terms, claim language, legal boilerplate, alt text. What survives goes to the right reviewers in the right order, with the nudges already scheduled.
Book a teardown
Bring your last proof cycle. We'll count the rounds.
Re: before / after
The same proof, twice.
Before — manual
MON 09:20 AM proof v1 emailed to six people
MON 04:15 PM three replies, two contradict
TUE 11:00 AM legal was never on the thread
WED 02:30 PM v2 out. same six. reply-all
THU 10:05 AM "did anyone check the disclaimer?"
NEXT WEEK v3 approved. by whom, unrecorded
After — routed Automated
09:20 AM proof v1 received → style pass
09:20 AM 14 brand and claim flags returned
09:21 AM routed: copy → legal → brand
09:44 AM copy approved, legal approved
10:02 AM brand approved, version locked
10:02 AM one round. signed and logged.
FIG. 1 — Same proof, one round instead of three.
Re: how it works
Step 1 — Pre-read
Step 2 — Route
Step 3 — Close
Three steps, all logged.
Right reviewers, right order
Approvals move in the sequence your asset type and risk level call for — copy, then legal, then brand. Each reviewer sees the pass that's theirs, not the whole thread.
Nudges, then a locked version
Reminders fire against your SLA instead of someone's memory. Final approval locks the version and writes the audit line — who signed, on what, when.
Re: proof
Running now, at a national eye-care group.
09:12 AM new copy doc detected in Monday.com
09:12 AM brand + AP style checked, risks flagged
09:13 AM jargon out. before a human opened it.
Days → minutes
Every new copy document checked for brand compliance, AP style and risk language the moment it lands — and the internal jargon taken out before a customer could ever read it.
Re: questions you'd ask
FAQ
Does the AI approve anything?
No. It catches what a checklist would catch and routes what a person has to judge. Every approval belongs to a human, recorded with a name and a timestamp.
What about our style guide?
It's the input. Brand terms, banned claims, product naming, tone rules and legal boilerplate get encoded, and every flag cites the rule it came from.
Where do the reviews happen?
Wherever they happen today — Workfront, Monday.com, Asana, Adobe, your proofing tool, or email. The review layer sits behind the tools your reviewers already open; nobody learns a new one.
Re: next step
Retire reply-all proofing.
Book a teardown
30 minutes. We map one review cycle and count the rounds.